The Gift of Peace of Mind: Motorola’s Moto Tag Keeps Tabs on What Matters

The Moto Tag is Motorola’s answer to Apple’s AirTag, a discreet little tracker designed for Android users who want to keep tabs on keys, bags or anything easily misplaced. It works seamlessly with Google’s new “Find My Device” network, tapping into the vast pool of Android phones to help locate lost items. Its compact, coin-sized design means it slips easily into a keyring or accessory holder, and with IP67 dust and water resistance, it can handle daily wear and tear.

What makes the Moto Tag exciting is its support for ultra-wideband (UWB) technology, which allows precise, directional location tracking. While early buyers had to wait for a software update to unlock this feature, it’s now live, meaning that if you have a modern UWB-equipped Android phone, you can follow on-screen arrows to find your tag with pinpoint accuracy. Even without UWB, you can still ring the tag from your phone, or use the tag to make your phone ring if it goes missing.

Performance is solid! The Find network works best in populated areas where plenty of Android phones are nearby to help relay signals, and the built-in speaker is on the quieter side compared with Apple’s AirTag or Samsung’s SmartTag. The Moto Tag uses a rechargeable cell rather than a replaceable coin battery, which is more eco-friendly.

As a Christmas gift, the Moto Tag makes a thoughtful stocking stuffer for the forgetful friend, the busy traveler, or any Android devotee who likes smart accessories. It’s attractively priced in line with competitors, integrates directly into Google’s ecosystem, and now with UWB enabled, finally delivers on its promise of precision tracking. For Android households, it’s a practical little gadget that could save a lot of headaches in the year ahead.

Available from Motorola for £29.99