You never forget your first SNOG – relive yours now on the upper deck

SNOG Bus 2

At #HeartLondon Magazine we are HUGE fans of Snog frozen yoghurt, so we are really excited to share that as part of the Festival of Love, this yummy yoghurt will be served up in a restored 1967 Routemaster bus.  Guess where we will be heading off to?

SNOG Frozen Yogurt pops-up at Southbank Centre this summer in an iconic piece of London heritage as part of the Festival of Love.

The SNOG experience is as unforgettable as the product, it gets the mouth-watering and minds wandering. To add to the unique experience, rolling onto London’s Riverside in front of Queen Elizabeth Hall, next to London’s only urban beach, is a superbly restored and customised 1967 Routemaster bus – one of just 524 Routemaster RML models.

Guests can sit back, relax and take in the colourful scenes of London with a SNOG, a delicious premium frozen, loved by everyone from Stephen Fry to Harry Styles and Tom Daley. The frozen yogurt is made with organic, fat free yogurt and sweetened with Agave nectar, a natural sweetener which creates SNOG’s distinctive, signature taste. A healthy treat that can be enjoyed all year round, a little original SNOG is just 142 calories.

In addition to Original Snog, fans can choose from a variety of flavours including Strawberry, Coconut or Blueberry Acai.  All Snogs can be customised with toppings of your choice including fresh cut strawberries, poppy passion fruit, crunchy granola, gluten free chocolate fudge brownies, chewy mochi and every variety of chocolate, making your SNOG as healthy or as indulgent as you fancy.

Having served millions of Londoners for almost 40 years on Route 12 through the heart of the city – Oxford Circus, Regent Street, Piccadilly Circus, Trafalgar Square, Whitehall and Westminster – the RML 2711 pays homage to its distinctive original design while embracing all that SNOG aspires to: embracing the past, making the most of the present and still looking to the future.

The upper deck has been transformed into a vibrant, psychedelic world that evokes the feel of an endless summer. Depictions of green grass from Kew Gardens bedeck the floor which lies beneath ‘Light Up London’, a digital and interactive light installation that is both symbolic of the sky and representative of the city as a community.

Bespoke furnishings include hand-crafted Carrara marble tables accented by Marcel Wanders-designed ‘Shitake’ stools and pieces by Anderssen & Voll which draw from elements in nature; calligraphic in expression, form and shape.

A brilliantly British and exceptional feat of engineering, the roof is raised by hydraulics to create an open terrace, providing a magnificent view out over the Thames and a tranquil vantage point above the carnival hustle and bustle at Southbank Centre.

You never forget your first SNOG – relive yours now on the upper deck.

For more information, visit

Light Up London
Light Up London is a specially commissioned artistic installation that forms the centrepiece of the upper deck; representing the 32 boroughs that make up our city. Individual bridges collectively form powerful arteries of light and dynamic energy that project vivid colour and vibrancy, responding in real time to the movement of the city and its people beneath. It’s a celebration of community, connection, and unrivalled cultural diversity.

Festival of Love
Until 31 August, Southbank Centre brings together hundreds of artists, communities and partners to create its Festival of Love. The festival, which celebrates the Same Sex Couple Act, features an intoxicating programme of free events, variously-themed weekends, performances, poetry, talks and pop-ups. The Thames-side site will also be abuzz with large-scale indoor and outdoor installations and artworks.

Festival of Love explores and celebrates the complexity of human relationships in all their forms. In the English language there is only one word to describe the feelings we hold for others: LOVE. The Ancient Greeks had around 30 words to describe Love in all its shades and complexities; the festival explores seven of the most powerful – Agape, Storge, Pragma, Philautia, Philia, Ludus and Eros.