A London based memorabilia collector is staging a photographic exhibition of previously unpublished photos from the Beatles 1964 tour in America next week.

Edward Adams has put together the outstanding prints that will go on show at 5pm on Monday 13th July at the Soho based restaurant Forty in Dean Street.

The Beatles arrived in New York on 7th February 1964 on board Pan-Am 101. In the ensuing two weeks they played two live concerts in New York and Washington, they also appeared on the Ed Sullivan show three times.

By the time they arrived back in London on the 21st February they had become and still remain a global cultural phenomenon.

The pictures tell their own story about the fans’ hysteria, the Beatles be-suited mop haired ‘look’, the arrival of stadium rock with that first sports arena concert in Washington and, most importantly, the freshness and energy of their music and personality in an era when, aside from Elvis, popular music was quite staid.

In the exhibition, which goes on until the 10th August, the hysteria around the band is captured perfectly. Taken by Joseph Allen, the members of the group are snapped on luxury yachts, mingling with beautiful women and performing onstage.

25 limited edition copies of each of the iconic prints are available for purchase on the day or online via www.Beatlesfotos.com.

The exhibition is hosted on 40 Dean Street, W1D 4PX, London. Opening hours: Midday –Midnight, Monday-Sunday.