FOOD – Vinegar flavoured chips? Yes please


Vinegar or salt on chips first? Now you don’t need to worry because chips are getting pre-pickled!

Sarson’s and Sutton & Sons join forces to introduce ‘Chipickles’ to the UK

Sarson’s, the nation’s favourite vinegar brand, is partnering with award-winning fish and chip shop Sutton & Sons to launch a UK culinary first; Chipickles. The limited edition dish, chips pickled with Sarson’s malt vinegar before frying, will be available for two weeks from 26th October at Sutton & Sons restaurant at Boxpark in Shoreditch, London.

Pickles are delicious. Chips are a British staple. Chipickles bring together the best of both to create a chip that will have you wondering why you have been eating them wrong for all these years. If you like salt-and-vinegar crisps then you will love Chipickles – the pre-pickling process takes the humble chip as you know it to the next level, creating the ultimate salt and vinegar snack.

Husband and wife duo, and founders of Sutton & Sons, Danny and Hana Sutton have been serving East Londoners traditional top-notch deep-fried fish delivered fresh from their own fishmongers for the past few years to much acclaim. Sutton & Sons pairs perfectly with the Sarson’s brand, whose vinegar heritage and recipe is well loved. Their combined expertise and knowledge has resulted in a modern twist on the classic British favourite.

Noa Hasegawa, Sarson’s Brand Manager, says: “Pickling is undergoing a resurgence and we are thrilled to be working with chip pioneers Sutton & Sons to bring Chipickles to London’s foodie population. The distinctive salt and vinegar flavour of Chipickles will revolutionise the humble chip, bringing a whole new world of flavour to a traditional British dish. Once you taste Chipickles you won’t go back!”

Danny Sutton, Founder of Sutton & Sons, adds: “Chipickles are a great addition to our menu, which already highlights the importance of pickles in any great takeaway, and we can’t wait to see the reaction from our customers. At Sutton & Sons we like to introduce our customers to new flavours, constantly updating our menu to reflect up and coming food trends, and with the popularity of pickles on the rise this is a perfect match.”

Tantalise your tastebuds by making your own Chipickles at home by following the recipe below:



·         1kg potatoes

·         500ml Sarson’s malt vinegar

·         500ml cold water

·         Oil for frying

1.    Make a 50/50 solution consisting of water and Sarson’s malt vinegar

2.    Soak your chips in the solution for two hours

3.    Fry for 6 – 8 minutes or until soft on the inside and crispy on the outside!

You can try Chipickles, priced at £3 per portion, at Sutton and Son’s from 26th October to 9th November. For opening times please visit: