LONDON BARS – #RediscoverRed At The Negroni Bar, By Campari

Charlie Davies Photography-1028

This May, enjoy the World’s Largest Collection of Negroni cocktails and #RediscoverRed at The Negroni Bar, by Campari from 12th – 21st May.

Charlie Davies Photography-1005

Campari are inviting cocktail lovers from across the city to ‘#RediscoverRed’ as they present – The Negroni Bar, a celebration of the iconic serve and the integral ingredient that makes it so delectable. Taking over the iconic Red Gallery in Shoreditch, The Negroni Bar will feature the largest selection of Negroni’s in the world, inviting guests to choose from over thirty different combinations and flavours. From the Carpe Diem Negroni made with Cocchi Barolo Chinato fortified wine and Punico Zahare liqueur, to the Tu Vuò Fa’ L’Americano with sweet Vermouth and Pale Ale Beer there is something to suit every palate as each variant brings a new twist to the classic cocktail, with Campari as the central ingredient throughout. As well as an unparalleled selection of Negroni’s the pop-up draws on Campari’s rich creative heritage, incorporating classic Campari artwork to create a bold and vibrant space for guests to enjoy as they delve deeper into the history of the humble Negroni. For those struggling to choose The Negroni Selecta will help narrow down the choices, while the interactive ‘Negroni Code’ allows visitors to win vintage Campari prints by discovering hidden clues within the bar.

Charlie Davies Photography-1084

#RediscoverRed at The Negroni Bar, by Campari builds on the huge success of Campari’s Red Night District – a four-week artistic takeover that last year lit up East London and explored the rich heritage, incredible artwork and Italian flair that helped make Campari one of the most revered spirits in the world.

Charlie Davies Photography-1177-2

The Negroni as we know it was first created in Florence in 1919 by the flamboyant Count Camillo Negroni. Tradition tells that Count Negroni, inspired by his recent trip to England, asked his bartender to strengthen his classic Americano by replacing the soda water with gin and thus the Negroni was born. Adapting this classic recipe the selection of Negroni’s on offer at The Negroni Bar have been taken from Campari’s Contemporary Classic Compendium – a compilation of classic recipes including the Negroni and Americano, created by leading bartenders from across the globe. The Compendium includes a new collection of cocktails that take inspiration from local flavours and ingredients and will be official revealed at The Negroni Bar for visitors to peruse.

Charlie Davies Photography-1158

Whatever its origin there is no doubt that The Negroni has made its mark on the drinks world and Londoners can now enjoy a host of twists on the original recipe as they attend The Negroni Bar. A host of guest DJ’s and master classes will make this a must visit destination for all cocktail lovers.

Charlie Davies Photography-1202-2

Those with a penchant for the captivating flavour of Campari can continue to #RediscoverRed at one of the 15 partner bars that will be serving their own bespoke Negroni twist for the duration of the pop-up including Casita, The Gibson, Loves Company, Satan’s Whiskers and The Looking Glass.

Charlie Davies Photography-1245

Join the The Negroni Bar, by Campari this summer and #RediscoverRed through the passion, heritage and intrigue of the world’s most iconic red spirit. Popping-up from 12th – 21st May at the Red Gallery, Shoreditch will be open from 6pm to 12midnight Wednesday – Saturday.

Charlie Davies Photography-1460

For further information on Campari’s Negroni Bar follow @CampariUK #RediscoverRed on twitter and @campariuk on Instagram – or visit

Negroni Map