BABIES – The Collective releases NEW Banana flavour alongside national competition to encourage kids to get active & reduces Suckies sugar content by 20%

Gourmet yoghurt brand partners with the Brownlee Foundation to give away a bike every month & reformulates Suckies on-the-go pouch recipe

Gourmet yoghurt brand The Collective ( has released a brand new banana edition to their popular Suckies yoghurt range as well as have taken their partnership to the next level with The Brownlee Foundation (, the charity set up by medal-winning Olympic triathletes Alistair and Jonny Brownlee to launch a national competition for kids to win ‘zuped up bikes’ and loads more prizes fit for mini champs.

As part of its ongoing commitment to improving the wellbeing of kids and producing the best quality, most nutritious yoghurts possible, The Collective has also reduced the sugar content in the Suckies kids’ range. The re-sealable, portable pouches now have 20% less sugar using all natural ingredients, whilst ensuring there is no compromise on the delicious, great taste.

Now the Suckies range only contains naturally occurring sugars from lactose (present in milk) and fructose (present in fruit). This is part of The Collective’s continued drive to take positive steps to addressing the high profile health issue of sugar consumption while maintaining the award-winning gourmet taste consumers associate with the brand. Indeed, in 2014 The Collective also reduced sugar levels of its gourmet yoghurts by 24%.

Created for children over six months of age, Mums and Dads love Suckies for making snacking hassle-free as well as for their quality natural ingredients and protein content and kids love them for their amazing taste!

Suckies make snack time fun; they are perfect for picnics, a delicious after-school treat and will keep kids’ tummies full on long journeys. In fact, they are designed to travel and be eaten on the move. The pouches can be frozen at home, keeping the rest of lunch cool and thawing out in time to be eaten.

Suckies are available in four delicious flavours: Strawberry, Raspberry, Peach & Apricot, Blueberry and Banana. Suckies are free from genetically modified ingredients, gluten, artificial colours, flavours, preservatives and are suitable for vegetarians, with no pips and bits allowed. Suckies are sold individually at 79p per 100g pouch and should be kept chilled.

The Collective’s Suckies range are available in Waitrose, Sainsbury’s, Tesco, Asda and Ocado.

What’s more, each month via the brand’s website (, The Collective will be giving away a Halfords bike, as well as loads of active prizes including Adidas goggles, Halfords bike helmets and The Collective T-shirts in a campaign to inspire the next generation to get outdoors and give sport and exercise a crack.

This exciting initiative follows The Collective’s long term alliance with world champions Alistair and Jonny Brownlee to support the Brownlee Foundation. Together in March 2016 they launched a Bramley Apple & Blackberry Limited Edition yoghurt to raise money for the Brownlee Foundation with 5 pence from each yoghurt pot sold donated directly to the initiative to motivate children in the UK to become more active.


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