BEAUTY – ‘It Salon’ Muse of London celebrate their 5th birthday and launch their NEW Chocolate Crusade Colour Menu with TIGI
After an extremely successful five years in business London’s W1 fashionista’s favourite salon celebrated their 5th birthday recently with a party to launch their new colour menu – the #ChocolateCrusade campaign in conjunction with TIGI Copyright.
Press, bloggers and influencers including actress Kierston Wareing attended the ‘it girl’ salon on Mortimer Street and were welcomed by Muse of London Owner Mark Weston and his daughter who manages the salon; Jodie Weston. Upon arrival guests were treated to a delicious Chocolate Martini and a chocolate haven aroma from scented chocolate candles located throughout the salon. As well as a chocolate fountain, cake and mouth watering chocolate treats – their 5th birthday party was none the less one for those who have a sweet tooth!
For AW18 Muse of London, known for their exceptional colouring abilities, decided to launch a fantastic new hair colour campaign focusing on delicious looking chocolate hair colours – the Chocolate Crusade Campaign. Inspired by the likes of the Richard Quinn, J.W Anderson and Victoria Beckham SS19 shows, the new campaign consists of six chocolate shades using TIGI Copyright Colours – White Chocolate Praline, Melted Chocolate Mousse, Champagne Truffle, Strawberry Ganache, Cinnamon Salted Caramel and Dark Chocolate have been created on clients using different hair services such as glossing, highlights, baby lights, lowlights and all over tints. Muse of London Owner, Mark Weston thanked guests for attending and gave an insight into the idea behind the new campaign with the TIGI Copyright Colour; “This new colour campaign is to give clients the perfect Autumn/Winter hair colour, for the colder months complimenting their skin tone. Whether the client opts for the Cinnamon Salted Caramel shade to create a perfect balance of cocoa and cream, working in subtle hints of red to emphasise the hair or the Champagne Truffle shade where a Chocolate Ganache base is infused with glimmers of caramel baby lights for the ultimate dreamy, expensive looking hair colour.” Mark then introduced two TIGI models which showcased two looks from the #ChocolateCrusade menu.
Guests adored the new colour menu and to keep the crowd entertained magician and star of BBC’s Killer Magic show; Jasz Vegas performed mesmorising magic tricks, guests were treated to a complimentary voucher for the Muse of London salon and bespoke TIGI goodie bag. The Muse of London salon team commented; “it is a privilege to be a part of such a great, fun team and we get to work with amazing TIGI products. Mark and the salon give us the opportunity to be as creative as we can and coming up with the new #ChocolateCrusade menu as a team and seeing the final outcome makes us feel extremely proud to be a part of Muse of London.”