BEAUTY – Do blondes have more fun?

Electric Hairdressing, Marylebone, London

BEING blonde is a commitment. Maintaining your roots every six weeks and the constant hair masks can be a faff, so without the right colourist your ashy locks can end up looking dry, broken and brassy.

I was intrigued when a friend recommended I visit Electric Hairdressing in London’s plush Marylebone to give my mane some much needed TLC. Just a short walk from Bond Street tube, the salon is set over two floors with plenty of space for its army of regular clients.  With branches in Liverpool, Edinburgh, Oxford, Reading and Brighton, founder Mark Woolley has built up a sterling, creative and reliable reputation.

I was greeted by friendly staff into relaxed and clean space, who were keen to discuss my vision for my barnet over complimentary tea. Charming blonde hair specialist and senior stylist, Jack Montgomary, who has almost a decade in the industry, was knowledgable and reassuring when he assessed my hair. He advised I break up the block colour with some different shades of blonde to soften the overall effect and drown out any harsh re-growth. We opted for two colours – a light bleach and an ash violet to make a creamier blonde. He also used a toner on my hair to lift the colour and neutralise the yellow.

The pièce de résistance was using a groundbreaking, new treatment from L’Oréal Smart Blonde to protect the hair follicles and strengthen the strands.

The cooling effect was soothing on my scalp and left my hair shiny and hydrating.
Jack explained: “This treatment has changed the way we can colour hair, you no longer have to sacrifice the condition. Blondes can now have the same shine and life to their hair as brunettes.”

As Jack dried my hair it had more bounce than before and looked like I’d had extensions as it was so much thicker and shinier. He finished the effect off with Electric’s own brand treatment sprays and smoothing cream.

My new do looked fantastic and I felt like Marilyn Monroe as I left the salon. With Electric’s magic touch, I think that perhaps blondes do have more fun…
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Half head of highlights starts at £105.