BEAUTY – Do blondes have more fun?
BEING blonde is a commitment. Maintaining your roots every six weeks and the constant hair masks can be a faff, so without the right colourist your ashy locks can end up looking dry, broken and brassy.
I was greeted by friendly staff into relaxed and clean space, who were keen to discuss my vision for my barnet over complimentary tea. Charming blonde hair specialist and senior stylist, Jack Montgomary, who has almost a decade in the industry, was knowledgable and reassuring when he assessed my hair. He advised I break up the block colour with some different shades of blonde to soften the overall effect and drown out any harsh re-growth. We opted for two colours – a light bleach and an ash violet to make a creamier blonde. He also used a toner on my hair to lift the colour and neutralise the yellow.
The pièce de résistance was using a groundbreaking, new treatment from L’Oréal Smart Blonde to protect the hair follicles and strengthen the strands.
As Jack dried my hair it had more bounce than before and looked like I’d had extensions as it was so much thicker and shinier. He finished the effect off with Electric’s own brand treatment sprays and smoothing cream.