DRINK – Low sugar sparkling wine, yes please!
The Uncommon are a brand new startup, currently launching exclusively with Selfridges (nationwide and online) with a UK-first, English wine in a can (RRP £5, 250ml), a lightly sparkling dry white (only 2g sugar per litre, a fraction of that of prosecco and Champagne), with notes of pear and elderflower. The wine is made from 100% Bacchus grapes, which are hand harvested from vineyards at the forefront of new biodynamic techniques, reducing the need for pesticides and chemicals. The wine is produced in Surrey, a mere 20 miles from The Uncommon’s Peckham HQ.
Keeping the business within a 40-mile radius, Henry and Alex worked with a Surrey farmer to grow and pick the fruit; a winemaker to crush, press and ferment the grapes and a canner to break new ground for English wine. After 18 months graft, research and grape growing, they are very proud to be the first producers of canned wine in the UK. The Uncommon aim to become the most sustainable wine brand in the country. The single-serve aluminium cans will help to reduce the billion litres of wine thrown away each year in the UK, fizz goes flat after just a day so it’s the perfect solution for bars, restaurants and cheeky toasts at home. The cans chill in just 15 minutes; they are endlessly recyclable and very lightweight meaning their carbon footprint is 80% lighter than glass.
The Uncommon also recently launched their first crowd fund on IndieGoGo, they are looking for £25,000 of investment over the next month in order to raise funds for their very own urban winery in South East London with its own state of the art canning line. After 18 months of hard graft and a record breaking launch at Selfridges, they are looking ahead at their next phase of growth. Before summer 2018 comes to a close, The Uncommon will have partnered with festivals and boutique hotels alike, going into the new year they need help to scale their production, canning on site, and opening up their plans to launch new organic and natural wines and rosé made from English Pinot Noir. The dream is to open up the new space to the public, with a bar featuring the cans, kegs, as well as wine on tap. Contributions will guarantee a variety of discounted perks from their limited edition 2019 wine to personalised wine cans and bespoke experiences including Selfridges Hampers, days out at the cricket and Bake Off sessions.