BEAUTY – Time to tame your kink: ghd announces the launch of a pop-up S&M studio

Screenshot 2015-09-08 18.17.08

To celebrate London Fashion Week’s new home, iconic hair brand ghd is launching a provocative pop-up hair studio in the heart of sultry Soho: the ghd S&M Studio.

Open for five days only, the S&M Studio will offer daily dry styling sessions for the fearless and fashionable to have their hair whipped into shape.

Like Soho’s dual personality of media hub by day and seductive playground by night, clients will be able to choose from two cutting-edge style menus: Sleek and Movement, (S&M). The looks created and forecasted by ghd UK brand ambassador Zoe Irwin reflect the SS16 hair trends to watch and lust after.

Voyeurs passing by will be able to peep into ghd’s S&M Studio, and watch tresses transformed from humble to heart-racing, through specially designed secret keyholes.

The ghd S&M Studio will comprise of two zones adorned in black and gold: social lounge and styling studio. Divine delights to touch and admire, including a ghd S&M tool wall, will tickle many fantasies.

Tickets will be available from YPlan for £15, to include a styling experience with an expert ghd stylist plus a complimentary S&M beverage.

The details:

ghd S&M Studio, 82 Dean Street, Soho, W1D 3SP

Friday 18th – Tuesday 22nd September 2015

Open Weekdays: 7.30am-7.30pm | Sat: 9am-6pm | Sun: 10am-4pm
Book styling sessions via the YPlan app


Photographer: Andrew O’Toole. Feature photo hair: ghd art team. Article photo hair: Ken Picton.